Dr Zaeem Jafri is the founder of Nova Smiles. Having worked in the NHS and private sector, Zaeem realised that many of his patients clearly did not fully understand their oral health, despite having seen dentists regularly throughout their lives. Also, many of these people had an inherent mistrust of dentists and their treatment recommendations.

Zaeem started Nova Smiles to improve people’s knowledge of their oral health, to guide them into making wise choices for dental treatment and empowering them in their dental journeys.

Education: Newcastle University (2015)

Current clinical role: Clinical Director at Innovadent Dental Clinic, London

Member of the British Academy of Cosmetic Dentistry

Zaeem was also part of the founding team of Kiroku, a company automating record-taking for professionals and runs a travel and food website called Hungry Soles with his wife.